This training is designed to be consumed over multiple sessions.
I recommend bookmarking the page and watching it in segments.

- Building Better Links
- Site Quality
- Rewards
- Penalties
- Topical Relevance
- Spam & Content
- Topical Authority Boost
- Click Data
- Normalized Site Rank
- Firefly Signal
- Site Boosts
- Entities & Categorization
- Click Signals
- Step by Step Ranking

Total Time 2 hours 10 minutes
By Eric Lancheres

This project represents a significant investment—over 158 combined man-hours from my team (including 126 from me) and numerous late-night sessions as I was pushing hard to complete this video for you. This is all I did during the month of June.

The reason I have chosen to make this publicly available at no cost is to help as many people as possible that have been recently affected by Google updates. I believe the SEO community has been pushed around enough and it's finally time to fight back against unfair practices.

To those people, I hope that by sharing some of my work helps you.

If you run an SEO agency, I hope that some of my theories, data and tests help you better serve your clients. You can be the hero that rescues a struggling website.

If you're an SEO professional, then the data might make more informed decisions, saving you time, money and effort.

Should you feel this resources valuable, feel free to share this page within your professional network, within Facebook groups, Slack/Skype/Discord chats and forums.

And should you wish to further support me in any way, I invite you to check out On-Page.ai. Created with Google's best practices at its foundation, the platform aims to optimize your rankings by staying ahead of Google's frequent updates. One of my main motivations for keeping up with the latest SEO trends is to continually refine On-Page.ai, ensuring it embodies the most effective ranking strategies. From discovering the most relevant entities to link building with relevance, to building topical authority, and creating incredibly well-researched content, On-Page.ai has you covered.

I'm confident that it can be a valuable asset in ranking your website online.

Eric Lancheres

Eric Lancheres is one of the most respected SEO experts in the world. He has been featured as an authority at Traffic & Conversion Summit, SEO Rock Stars, SEO Video Show and countless other interviews and podcasts. 

For 10 years, he researched SEO trends, coached business owners and agencies, conducted experiments, and published his findings.

Eric has poured all his accumulated knowledge, best-kept secrets, and proven processes into the development of On-Page.ai, making it the go-to tool for effective online ranking.

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